Marketing

If you ask people what their perception is of an online business, majority will describe an e-commerce site or a website that sells merchandise. But there are many ways you can have a business online without directly selling products and services. You can set up an informational website which generates revenues through advertising placements. Or […]

We all know that small business owners need to be chief executive, financial controller, customer champion and all round cheerleader for their business. So it’s no surprise that when faced with managing the day to day demands of staff and customers, marketing often falls by the wayside. To better understand the challenges small business owners […]

With an ever growing selection of digital channels to choose from, it can be difficult for SMEs to know where to start or even keep up with the changes. Here are seven trends in social media affecting SMEs.

‘What do you do?’ is a standard icebreaker, but it’s also a qualifier to see if there is potential to do business with the person standing before us.

Digital Ready is part of the Australian Government’s Digital Business Kits Program. The aim of this program is to help organisations build skills and knowledge to engage in the digital economy and take advantage of opportunities offered with information and communications technology. The online training tools offered to users completely free of charge, focus on […]

As a marketer, one of your goals is to increase sales by bringing in more revenue. You want site traffic that is high in quantity, but also in quality – you need it to convert.

Whether accidental and social or driven and professional, your digital presence (or lack of it) is there for your customers, staff and prospects to see. If your digital brand is lacking or not clearly visible, your competitors will notice and fill the gap.

Dr John Demartini shares how to create more business leads than you could ever follow up on, by mastering the art of networking.

Platforms like Twitter work best if you use them to engage with potential followers and industry leaders rather than seeing them exclusively as a way to promote your message.

“Subscriber experience” is comprehensive, focusing on how to build subscriber trust and loyalty from initial contact through registration, service delivery, customer support, billing and payment, account modification and renewal.

For all of the well-known entrepreneurs, there are many who take too great a risk, only to fade into insignificance, never to be heard of again.

Using networks and tools, organisations are discovering ways to showcase products, provide responsive customer service, build brand loyalty, demonstrate thought leadership, reach new customers, recruit employees, and more.

In today’s super-connected, always-on era, businesses of almost any size can reach markets and customers beyond their borders with unprecedented ease.