Hot Tips

When consumers head online in search of business info, what are they looking for?

It’s a problem for the smaller business, and similarly a start-up business: it’s difficult to sell your products or services because you’re constantly up against larger, more established competitors.

In my 21 years of presenting, facilitating and observing many other speakers, I’ve learnt some very powerful distinctions about what works and what doesn’t when it comes to speaking to any audience.

It struck me on the weekend while watching the footy that there are a lot of things we as business people can learn from elite athletes.

Businesses including startups need not waste their time waiting for tax changes to employee share plans given there are alternatives, which can be implemented now.

SEO is very tricky in terms of understanding which provider is a true SEO provider, and not a snake-oil salesman. Here’s some questions you should be asking SEO companies to try and weed out the genuine companies from the fake.

With one month to go until the end of financial year, around one third of SMEs are making inroads into their financial reporting obligations – the majority will leave it to the last minute.

For many small businesses, it’s only by joining forces that you can achieve economies of scale and have a voice that’s loud enough to be heard over the big guys.

So what are the secrets to running a successful business, and growing it fast?

Privacy Awareness Week 2014 is now well underway, (4-10 May) – the week aims to highlight to business where the critical risks lie, and how to stay protected.

Importing to Australia is no longer simply the domain of multi-nationals, but SMEs can now too take a piece of the pie.

Starting any online relationship is fraught with risk – just ask anyone who’s tried online dating. These days though, more and more entrepreneurs are finding their business partner online.

In spite of the rise of online and social media marketing, traditional advertising is still a highly effective marketing strategy which gets results.

To the uninitiated, exposing your API (application programming interface) may seen counter-intuitive. However, there are countless examples of companies who have discovered the enormous value that lies in doing so.

The big question is, how much should you spend and where will it take you?

‘Mutant’ foods, single-item restaurants and culinary-inspired travel are the trends that will shape our national eating habits this year.

How do SMEs emulate the big brands to stand out, inspire a target audience and generate action via the letterbox?

Small business owners and entrepreneurs can meet like-minded people in meet-ups in and around their city.

Blogs are a great way of promoting your business – but only if people see them.

Far from making the speaker seem knowledgeable and inspiring, business jargon can derail a strategic plan before the meeting is even over.