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In March 2015 the Twitter owned app, Periscope, launched offering a platform for anyone to broadcast live video footage for free. Since March, Periscope has experienced tremendous growth on an international scale, surpassing 10 million accounts in August this year. Jessica Ruhfus, founder and CEO of brand partnerships platform, Collabosaurus, tells Dynamic Business how she […]
There is an old African proverb that goes, “If you want to go quickly, go alone, but if you want to go far, go together.” In the world of startups, going together often means going both faster and further. According to Startup Genome, a project that analysed a dataset of 100,000 startups over a few […]
We’re continually encouraged find healthier, greener ways to get about. However the reality is, although the benefits are obvious, it’s not always as easy as it sounds – not when it comes to cycling at least. It’s true – many of us learn to ride soon after we learn to walk but it’s also true that very […]
Have you started noticing strange, odd behaviours from an employee? This may be occurring over time and can include the employee being too aggressive, too intimidating or just plain bizarre. If you’re the owner of an SME, you have the right to terminate an employee; however, you may be quite reluctant to dismiss the employee […]
Networking: the single most powerful marketing tactic to accelerate and sustain success for any individual or organisation. The new-to-industry finance broker, Edwena Dixon tried to network, but to no avail. And there were a number of problems. In her experience, non-industry specific networking groups were ineffective and industry-specific initiatives were often just “old boys’ clubs, […]
There are two kinds of startups – those who succeed and others who constantly try. In Britain, at least half the companies fail to last more than five years and in the US, three out of four startups are going bust without managing to turn a profit. The team and leader define the success of […]
The challenges for traditional industries are intensifying. After decades in the driving seat, technology is now striking the heart of what some industry sectors have traditionally kept to themselves. And arguably, it’s about time, as a new wave of technology enabled start-ups are finding more efficient ways to deliver services tailored to a client’s needs […]
Mobility’s shift towards the enterprise is accelerating, especially in light of recent hardware announcements from the world’s major device makers. Apple, for example, unveiled the iPad Pro last month, a bigger version of the iPad complemented by a stylus and a keyboard, all in the name of improved productivity for professionals on the go. Google […]
Email marketers invest significant effort into making their campaigns as effective as possible, yet one critical factor often lets them down: inbox placement. A campaign email might have a tempting subject line, persuasive body copy and a compelling call to action but, if it doesn’t end up in a target’s in-box, it all goes to […]
With $10 million worth of loans already allotted and having recently listed on the ASX, the innovative consumer finance company, zipMoney, appears to be taking the retail industry by storm. Distributing finance through more than 200 retailers and merchants, the fintech lender provides customers with access to loans of up to $2000 via a simple smart […]
Sometimes, Instagram is almost too easy. The user base is absolutely massive, and by and large, everyone on the site enjoys the same things. Beautiful photos, extravagant wealth, attractive people – all of that. If you start up an account in one of these popular photo categories, the followers will come to you pretty easily […]
Trying to secure a new job opportunity can be like playing a numbers game. Feeling defeated before they even start, many job seekers tirelessly pump out applications they know will become one of a few hundred clogging a recruiter’s inbox. But this causes a problem on both sides of the fence: for the recruiter and […]
Being a market leader personally is important but being the market leader in your business is very important. I get asked what I attribute to my success in starting and running a successful business, and my response to that is easy. You have to be the market leader in what your business offers or does. […]
Building a strong online presence in Australia holds enormous potential for both local and international businesses. Australia is one of the top 10 fastest growing and most robust eRetail markets by the measure of several top eCommerce analysts. Online sales in the country topped $266.8 billion in 2013-14, according to a report by the Australian […]
Some of the biggest life decisions are made when young. Our career path’s are often decided before we’ve even taken our first step into the ‘real world.’ Then – just when we think we’re set – we walk into the ‘university of life’ where we continue to mature, learn and enrich our experiences. It can […]
Despite the rampant growth of e-commerce, there is still plenty of life left in bricks-and-mortar stores. The latest research by the Australian Bureau of Statistics (ABS) has shown that online retail turnover contributed just 3.1 per cent of total retail turnover in Australia during July 2015. In fact, according to analysis by National Australia Bank, […]
While there are certain things that reality television shows have in common – the vast majority of them seem to keep us glued to our seats while, at the same time, make us cringe at some of the things people do or say – not all reality TV shows are created equal. Some are little […]
Isolation, lack of mentoring and lack of access to professional advice and services are some of the many challenges women face in business today. The 2014 Dell Gender-GEDI Report, a 30-country analysis of the conditions that foster female entrepreneurship found that globally, women and men are not on a level playing field in terms of […]
According to the Small Business Development Corporation of Western Australia (WA), where Brooks Hire has been based for over 35 years, small businesses represent 97% of all businesses in WA. Operating across a broad range of industries, from manufacturing and business services to retail, transport and more, small businesses are crucial to the state of […]
Since launching in regional NSW in 2002, the Australian fintech start-up, invoice2go, has gone from strength to strength. Now, the App store’s number one invoicing app which creates more than 1 million invoices each month has received another boost to its confidence with a further $15 million in series C funding from investors. Dynamic Business […]
