Adore Beauty buys back 25% share from Woolies to harness the potential of being independent
Less than two years after Woolworths purchased a 25% stake in Adore Beauty, the e-commerce site’s founder and CEO has announced a buy-back, citing a loss of strategic alignment. Kate Morris, who set up Adore Beauty in Melbourne in 1999, then aged 21, explained that while funding from Woolworths had helped Adore grow by 125% […]
