Can’t answer these 3 marketing questions? It’s time to do your homework
Every business owner needs to answer three vital questions about their target market and customers to avoid failure. If you can’t answer them, it might be time to hit the books…
Entrepreneur
Every business owner needs to answer three vital questions about their target market and customers to avoid failure. If you can’t answer them, it might be time to hit the books…
With redundancies hitting the headlines, no doubt some are considering taking their career into their own hands by starting a business. But how do you know if you’ve got what it takes to make the leap into entrepreneurship?
Woolworths has announced plans to put its iconic electronics brand up for sale, with the chain’s namesake and founder Dick Smith saying he’ll be angered if the chain’s sold into foreign hands, but can’t see a likely alternative.
A 19-year-old Sydneysider has become the latest in a string of local developers to build an app to shake up the taxi industry. What makes this young entrepreneur different is he’s going after the giants of the taxi business – including Cabcharge.
This week, your Friday Entrepreneur Fix features Taryn Williams, the young agency owner determined to improve working conditions in the modelling industry.
Sir Richard Branson has called the war on drugs a global failure, and is asking governments around the world to experiment with policies that would see the decriminalisation of illicit drugs.
Your Friday Entrepreneur Fix this week features the young entrepreneur who took on the appliances industry, and came out on top. Meet Appliances Online founder, John Winning Jnr.
With eCommerce growing at break neck speed, small businesses need to focus on being niche and unique to succeed against bigger competitors. Ivan Lim, founder of new online suit start-up Vinspi, tells Dynamic Business how he’s leveraged his niche idea and is marketing it to a huge online audience.
The Chinese business that designed a lifelike figurine of late entrepreneur Steve Jobs has pulled the product before it even hit the market, after “immense pressure” from Jobs’ family and Apple’s lawyers.
Wai Hong Fong established OzHut in 2008, growing the eCommerce start-up into a thriving online business that’s expanded to sell products in 12 categories in just three years. Now, this entrepreneur shares his tips for building a successful eCommerce business.
Your first Friday Entrepreneur Fix of 2012 features Samantha Wills, the homegrown jewellery designer conquering the American market.
Brigid Kennedy is the entrepreneur, chef, farmer, mum, author and property developer behind premier Sydney venue Simmer on the Bay, and she’s sharing her secrets to success with Dynamic Business.
The two young entrepreneurs behind fast-growing local tech start-up BigCommerce spoke to editor Jen Bishop about their plans to help Aussie SMEs sell online.
Your Friday Entrepreneur Fix this week features the husband and wife team behind the Lonely Planet guide book empire.
Your Friday Entrepreneur Fix this week features Dan Murray, the young gun taking on the underwear market.
Your Friday Entrepreneur Fix this week features Jodie Fox, founder of cult online start-up and fashion favourite of women everywhere, Shoes of Prey.
As the nation gets hooked on the new series Celebrity Apprentice, Mark Bouris took time out from filming to speak to Jen Bishop about the show and small business in Australia.
Thomas Dureya Consulting founder and 2010 Ernst & Young Young Entrepreneur of the Year Andrew Thomas talks to Dynamic Business about corporate social responsibility, business ethics and positive environmental practices.
It can be tough going to run your own business, so budding entrepreneurs and SMB owners should look to the success of others for inspiration. Here, Lenovo’s Sara Palmieri looks at what you can learn from the founders and entrepreneurs behind Edible Blooms, Shoes of Prey and Crust Pizza.
Your Friday Entrepreneur this week features the founder of the Crust pizza franchise phenomenon, Costa Anastasiadis.