Why fortune 500 companies are ditching traditional marketing for this
Award-winning CEO argues social search has replaced Google, while employees represent brands’ most powerful untapped resource for authentic audience connection.

Award-winning CEO argues social search has replaced Google, while employees represent brands’ most powerful untapped resource for authentic audience connection.
Yajush Gupta
Author
July 31, 2025
July 31, 2025
The platform addresses growing concerns about AI tools that train on client data by using only firm-specific information
Yajush Gupta
Author
July 30, 2025
July 30, 2025
Perth has rocketed to the top spot with an overall score of 68.35/100, thanks to its strong talent pool and thriving business environment.
Yajush Gupta
Author
July 30, 2025
July 30, 2025
Small businesses could face new restrictions on employment contracts as government consults on banning non-compete clauses for most workers
Yajush Gupta
Author
July 30, 2025
July 30, 2025
This week’s Let’s Talk explores how the subscription economy has reshaped business operations while posing major financial management challenges in the digital era.
Yajush Gupta
Author
July 30, 2025
July 30, 2025
The new Make feature eliminates traditional barriers between ideas and working prototypes, letting anyone create interactive mockups through natural language.
Yajush Gupta
Author
July 29, 2025
July 29, 2025
H&R Block submitted nine recommendations to government including raising tax-free threshold to $25,000 and making instant asset write-offs permanent.
Yajush Gupta
Author
July 29, 2025
July 29, 2025
People don’t want to be sold to. They want to feel understood. Lead with curiosity instead of commission breath to build trust fast
Yajush Gupta
Author
July 28, 2025
July 28, 2025
Humans are colour hungry. With thirty percent of our brains dedicated to visual processing, we respond to colour much faster than text. Read more.
Yajush Gupta
Author
July 28, 2025
July 28, 2025
Australia’s small businesses are suffocating under mountains of red tape. CPA Australia CEO demands “tell us once” reform as small businesses waste resources duplicating government compliance requirements.
Yajush Gupta
Author
July 25, 2025
July 25, 2025