In my time as Managing Director of WordStorm I have come across two types of clients. The first are the dream type – they understand that great publicity does not come about overnight and they trust that over the period of time that we have agreed to work together we will do our best to […]
My husband and I dared to go camping a couple of weeks ago with our three year old and one year old. It took a couple of hours to put the tent up (I wasn’t much help), it rained most of the weekend and on the second and final night I think I was more […]
The media coming out from the USA is known to be full of scare mongering and sensationally presented stories bordering on the ridiculous. It was no surprise to me then, when watching 60 minutes this Sunday night they included a report from CBS news about a new computer virus that has invaded the world’s computers […]
As we all know, communicating and marketing via the online medium is hotting up. It seems to have reached a frenzy in 09 with business owners and marketing managers wanting to be involved in the frenzy and the PR and Advertising industry trying to keep up and offer clients effective social media marketing solutions. This […]
Last week, the PR industry was put in the spotlight with Jen Bishop’s blog ‘Media coverage or your PR for free?’ I understand Jen’s concerns about where she sits with the whole ‘guaranteeing PR coverage for clients or they get it for free’ debate. However, I don’t think she should feel pressured to publish an […]
With the New Year upon us it is a good time to sit down and take stock of your business and set some goals and resolutions for 2009. How will you communicate with your current and potential customers? What areas of marketing should you be focusing on to get the best return on investment? Despite […]
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