Jo Macdermott

Marketing has changed drastically over the last decade, and especially so over the last five years.

Have you fallen into the all too common small business and start-up marketing trap of saturating social media, without tracking your return on investment?

Content marketing has become a buzzword among marketers, and if you aren’t yet undertaking some form of content marketing for your business you probably should be.

Blogging is a highly effective form of marketing – if your business doesn’t have a blog, you may be missing out on a great opportunity to engage your customers.

When it comes to PR campaigns, even the big businesses don’t always get it right.

Are you looking for ways to attract more traffic to your website?

It wasn’t that long ago that marketing and journalism were considered opposite ends of the content producing spectrum.

While open plan offices were originally designed to help improve team cohesion, recent studies suggest it causes more stress due to lack of privacy and increased distractions.

Is your marketing getting the results you want? If not, it might be due to one of a number of common mistakes that business owners make when it comes to their marketing.

When was the last time you looked at your website? If it’s been a few years since you had your site designed, chances are it is well passed its use by date.