How Tony Wheeler protected Lonely Planet’s IP
In the early days of Lonely Planet, founder Tony Wheeler quickly learnt the importance of building a brand and protecting his valuable intellectual property (IP) overseas.
In the early days of Lonely Planet, founder Tony Wheeler quickly learnt the importance of building a brand and protecting his valuable intellectual property (IP) overseas.
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December 2, 2011
December 2, 2011
In a guest post for Dynamic Business, Symantec’s David Dzienciol takes a look at how businesses can move from talking about cloud technology, to shifting systems into the cloud.
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November 29, 2011
November 29, 2011
It can be tough going to run your own business, so budding entrepreneurs and SMB owners should look to the success of others for inspiration. Here, Lenovo’s Sara Palmieri looks at what you can learn from the founders and entrepreneurs behind Edible Blooms, Shoes of Prey and Crust Pizza.
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November 28, 2011
November 28, 2011
We’re always hearing about how the Australian dollar compares to the US dollar, and its value is vital to many in the business world. But how many of us actually know what drives the Aussie dollar? A Forex expert explains.
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November 25, 2011
November 25, 2011
The leakage of confidential data can be catastrophic for SMBs, in terms of remedial costs and reputational damage. To protect against these attacks, SMBs first need to understand what ‘social engineering’ is and the various forms these attacks can take.
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November 25, 2011
November 25, 2011
In the second of a two-part guest article series, OBTs Shane Muller looks at the questions people don’t think of asking cloud providers, but should.
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November 24, 2011
November 24, 2011
The IT transformation currently occurring in the market isn’t just impacting the big end of town. Mid-sized businesses are also seeing unprecedented data growth, making it essential they make smart decisions about technology now.
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November 24, 2011
November 24, 2011
In the first of a two-part guest article series, OBTs Shane Muller looks at the obvious questions people should be asking when choosing a cloud service provider.
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November 23, 2011
November 23, 2011
Marketers now operate in a world where customer-brand interactions take place not only in-store but in the digital world as well. This digital technology means there is additional data marketers need to access if they are to maintain a 360-degree view in today’s marketplace.
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November 17, 2011
November 17, 2011
If your end-of-year cashflow graph undulates like a row of Christmas trees, it’s time to find out how you can add tinsel to your peaks and troughs.
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November 16, 2011
November 16, 2011