Guest Author

Today, it’s just not enough to be brilliant. People must know and remember that you are. For start-ups, that means a focus on creating a compelling brand right from the beginning.

Ah, social media. What is it? Why use it? Should you ever try to sell anything there? Unforgiving are the pitchfork-and-brimstone masses of social media, and let’s face it, they don’t like business.

Smartphones and tablets are key tools for modern business – but for small business owners, they can lead to unnecessary stress when staff rack up unexpectedly high mobile bills.

Very few of us make a big purchase without doing at least a little bit of research. Would you buy a car with taking it for a test drive, choose a wedding venue without a visit, or buy a house without an inspection?

The biggest mistake small businesses tend to make is thinking they aren’t susceptible to a security attack. As a small business owner, it is easy to fall into the mindset that cyber criminals target large, wealthy organisations.

Facebook is only nine years old, and Twitter is around seven, but the time for social media to grow up has come.

While it’s good to relish in your successes of today, it’s important to take the steps to protect your assets and earnings for tomorrow.

Often called the ‘Me Generation’, Gen Y has been tagged by many employers as a group of workers who ‘want it all without having to work for it’.

For decades if not centuries, work has been a place you go. You went to the factory, to the mine or even the field. Work is still at a specific location for some – but for an increasing number of people, it can now take place virtually anywhere.

In the search for a balanced life that matches ambition, flexibility and achievement, franchising keeps popping up and raising its hand for attention. And with good reason; many of the 73,000 current franchisees, who have helped build the franchise sector to the $131 billion contribution to the Australian economy,* signed up to enjoy financial gain, […]