As the costs associated with managing a rapidly growing number of IT security threats, dealing with constantly evolving technology, the training and daily management of an in-house IT staff continue to rise, every smart business will begin to search for alternatives. As is generally the case with outsourcing, the obvious benefit to the company that […]
Some of the leading causes of small businesses failures are unrealistic budget, unnecessary costs, overexpansion and ignoring debt payments. Though borrowing makes sense for start-ups, sometimes entrepreneurs are borrowing large amounts of money without sufficient capacity for returning it. Business debt is like a labyrinth, it’s easy to go in and difficult to go out. […]
You may be familiar with the expression, ‘Two brains are better than one’? Well, imagine if you had three. The good news is you do and business leaders are now realising the significant advantages that can be gained by understanding how the three brains work and how to tap into their collective power. Some advantages […]
The Australian SME market is undergoing an exciting change with more options available to business owners looking for alternative finance solutions to the ones offered by the big banks. However, the Australian Alternative Finance Industry has been flooded with inexperienced entrants mainly from offshore institutions offering quick fix cash loans to Australian SME owners without […]
The phenomenal speed of change that got us to the 21st century’s technological frenzy is not going to slow down any time soon — and it is creating an uncertain future on a global business level that is naturally demanding change. We are having to evolve how we operate so that what we do aligns […]
As the mining boom continues to lose pace, Australia’s trade and investment profile is changing. While the growth of our commodities sector may have diminished, other sectors are performing well as demand for Australian products and services overseas is strong and, in many sectors, growing. Against this background, there are a number of opportunities for […]
It’s common for companies to make significant investments in products and services expecting an even more significant return. Disaster recovery, however, is a rare exception: It’s perhaps the only service in which businesses invest hoping it never has to be used. By not planning for the worst-case scenario, SMBs accept an unnecessary risk of losing […]
Google AdWords is a very powerful marketing tool for creating successful campaigns online to enhance your business goals. With AdWords, you can run extremely cost-effective, highly-targeted campaigns that convert. This may seem a bit intimidating to a small online business marketer or for anyone who’s new to the game. But, with some careful planning, there’s […]
When people hear about your business, what do you want them to think? How do you want them to respond to your products? How do you want them to see your organisation? That’s your brand identity – quite literally your business’ reputation. It’s one of the most important elements involved in starting a business. This […]
There is often an incorrect assumption among vendors and marketing agencies that you need to be a huge operation to catch the big fish clients. While a one-man business is probably not going to be able to service a $50 million media account, that doesn’t mean you have to be the biggest agency in town […]
