Employee morale and motivation is almost always directly tied to the ability of its leadership to inspire the workers. Whether a manager allows employees to suggest new ideas, take ownership of their work or simply treat workers with respect, good leaders almost always produce great teams. What are some things that you can do to […]
The Internet has fundamentally changed the business and economic landscape by creating an even playing field for big and small players alike. With more and more Australians now online, the web has become a key channel for customer engagement and the message to businesses of all sizes is to fly their flag online and prioritise […]
Whenever we come across a remarkable piece of marketing, it’s easy to assume that the big agencies (who have equally big budgets to spend) are the only ones who can pull off something successful. This just isn’t the case: you don’t need celebrity endorsements or flashy adverts to create great content. Yes, having lots of […]
Rarely does anyone step into a new leadership role knowing everything they need to be successful. People naturally celebrate this change (I got this, how hard can it be?) but too often ignore the challenge of the transition (you’re unlikely to be aware of what you don’t know!). To significantly increase the chances for success, […]
It all starts with your people. The attraction, development and retention of the right people are the foundations of not only a strong culture but in delivering excellent results on organisational strategy. It sounds simple, yet the challenge of improving retention rates, hiring the right people in the right job at the right time, all […]
Surviving in the crazy busy modern workplace has resulted in our adoption of some new strategies designed to save us time. The problem is no one appears to have done the necessary checks that these actually work. The one strategy most widely adopted has turned out to be the worst performance enhancing strategy ever, because […]
Nearly all early-stage startups have a very limited cash flow, meaning that founders have to be picky about where funds go and why. When it comes to marketing, entrepreneurs are faced with a tough decision: spend limited resources on marketing, or inject funds into product development, following the mantra, “build it and they will come.” […]
As the end of the year draws near, online retailers need to turn their mind to making the most of the spending silly season – you don’t want to find yourself caught out when December rolls around. Holiday pre-season marketing has begun – major retailers are beginning to train employees to serve the holiday shopper, […]
Chances are if you’re the owner of an SME, you don’t have a large corporate office or big team. You may not even have separate departments, which means that your small number of staff has to work closely with each other on various tasks to keep the business running. As a result, conflicts in the […]
I’m surprised that despite evidence bloggers bring customers to business, sometimes swarms of them, companies are still not engaging their services. A bloggers audience is loyal, targeted and engaged. Let me tell you about the night Jo Whitton, who blogs at Quirky Cooking, played a practical joke on her friend who had just gone to […]
