“The biggest mistakes that tech startups make is trying to reinvent the wheel.” (Andrew Bosworth, Global Director of Engineering, Facebook) Ever spent time building a product or tool only to find it already exists? Was it because you didn’t seek out, or have access to guidance and advice? Reinventing the wheel in this way is […]
A few years ago, companies provided employees with mobile devices for official use so that they could monitor and control any sensitive company information or data that might have been stored on these devices. The company managed every aspect of the mobile device and the information stored on it. Times have changed. Not only have […]
If you’re looking for ideas to promote your company’s products and boost overall sales, then a seasonal marketing campaign is an effective way to attract both new and repeat business. Consumer buying patterns are greatly influenced by the changing seasons, religious holidays and other special occasions, and being able to make the most of buying […]
You hit publish. This is going to be epic. You wait. Nothing happens. You check your Google Analytics stats. Nope. No visitors. Days go by and your blog is as dead as the day you published your post. What is going on here? Blogs are supposed to be cash machines. The truth is that is […]
It’s crazy. You just bought new machines last year. Why are you being asked to buy more? It’s a fact of life though. It seems like when you start spending money, you just can’t stop. But, that doesn’t mean you have to just open up the floodgates and commit financial suicide. Here’s how to get […]
The construction industry might not be the first thing that comes to mind when you think about online marketing, but the fact is more and more people are jumping on the Internet for all of their service and product needs, not just for retail, and any small business who wants to keep on growing in […]
The rules of branding have changed significantly since the dawn of the.com era. All organisations understand the importance of building an online reputation as they strive to win over new customers. Blogging is unquestionably one of the most effective ways for brands to position themselves. Experts have pointed out that brands that blog regularly generate […]
New customers are the lifeblood of every business, and every SME owner faces the constant pressure of not only finding and connecting with new potential customers but also converting them to paying customers. While it will always be a challenge to continue growing your customer base, now is the perfect time to reassess your customer acquisition strategy […]
Many office workers arrive each day and ignore the most pressing and difficult tasks, choosing to begin with lower priority jobs. It’s classic procrastination and it is doing serious harm to your personal productivity. The ability to overcome procrastination and tackle the important actions that have the biggest positive impact in your life or business is […]
Flexibility. To many business owners this may sound like a swear word. The prospect of having employees who are not working in the office or not available during work hours on certain days could appear to be more of a hindrance than a help. But if entrepreneurs and small business owners want to attract and […]
