Catriona Pollard

Catriona Pollard blogs about using YouTube to bring exposure to your business.

“Video carries a lot more impact than text – yes video is linear and your audience has to sit through it – but video gives you the chance to create an impact, guide your audience through things and give your audience the chance to really get to know you.”

Catriona Pollard offers a few tips for business owners looking to approach journalists.

“They’re people too. They have good days and bad days and there are ones who will be nicer than others. But don’t be intimidated by them if they are less than sugar and spice, they will respect you more for not sounding nervous.”

Catriona Pollard takes a look at Google+ and what features it delivers that trump Facebook.

“Google seems to have taken all the social aspects from Facebook and created a network which is more personal for the user.”

Catriona Pollard delivers a checklist to ensure you’re using social media appropriately in your business.

“Before you sign up and start Tweeting or Facebooking, you should think about the social media strategy. This means taking time to stop and think about what you want to accomplish.”

Word-of-Mouth marketing is simply conversations about a brand, product or service. It is an unpaid form of promotion in which satisfied customers tell other people how much they like a business, product, service. Think about the last time you talked about a consumer experience with friends, family, or colleagues. Maybe it was how much they’d […]

Adding PR tactics to the direct relationship building of social media can result in extraordinary results for SMEs.

While many businesses seem to be moving forward and embracing all things online including social media marketing, when it comes to getting results through public relations, there is still a widely-held belief that print coverage is better than online coverage.

From specific association networks to broad business groups, there are so many opportunities for business owners to network, but does networking actually work?

Don’t you just hate it when you open a magazine and one of your competitors is featured and you just know that they will get customers from the publicity? You ask why were they featured and not me? The answer is a public relations program. Public relations (PR) is an extremely efficient method of communicating […]