Statable Analytics is a privacy-focused web analytics platform designed to offer businesses real-time, cookieless insights into website performance, traffic sources, and user behavior. It serves as an alternative to Google Analytics, especially for organizations prioritizing data privacy, ease of use, and transparency in metrics. The tool imports historical data from GA4, provides customizable dashboards, and tracks key goals and custom events—all while eliminating the need for consent banners in most jurisdictions and reducing reliance on cookies and persistent identifiers.
Key Features
Privacy built in: Statable uses cookieless tracking, respects Do Not Track and Global Privacy Control signals, resets visitor identifiers daily, and processes and stores data in accordance with GDPR regulations. No cookies or fingerprinting usage.
Real-time insights and core metrics: Users see current visitors, pageviews, sessions, bounce rates, session duration, engagement time, and views per session—all updated live and aggregated over custom date ranges.
Flexible reporting and segmentation: Traffic can be sliced by channel, referrer, UTM parameters, device/browser type, geographic location, with built-in dimensions and unlimited custom properties. Reporting includes top/entry/exit pages, error codes, and detailed tech and geo insights.
Goals, events, and funnels: Users can define pageview, scroll-depth, or custom event goals. Conversion performance is viewable across sources and devices. Funnels allow tracking of ordered event sequences to understand dropout points.
Lightweight script and feature control: The tracking script can be configured in Standard, Nano, or Custom modes to include or exclude features like scroll depth, file downloads, engagement time, etc., reducing script size for optimal performance.
Migration tools and embeddable widgets: Historical data importing from GA4 is supported to aid transition. Public dashboards and widgets—such as visitor maps and live counters—can be shared or embedded, with read-only access achieved via tokenized links.
Pricing
10,000 monthly pageviews: $9/month (or $7/month if paid annually)
100,000: $19/month ($15/month annually)
200,000: $29/month ($23/yearly equivalent)
500,000: $49/month ($39 annually)
1,000,000: $69/month ($55 annually)
2,000,000: $89/month ($71/yearly average)
5,000,000: $129/month ($103 annually)
10,000,000: $169/month ($135 annually)
Plans above 10 million pageviews are available via custom pricing. Every plan includes all core and advanced features. Statable provides a 30-day free trial with no credit card required. There is also free access for educational institutions or projects on GitHub Pages or GitLab Pages, provided a public widget is installed.
Who is it for?
Statable is particularly well suited for small to medium-sized businesses, freelancers, content-driven websites, bloggers, marketers, and organizations where privacy compliance is a priority. It fits entities that require straightforward analytics without the complexity or overengineering common in large enterprise tools. Decision-makers looking to replace or complement Google Analytics—especially in light of regulatory concerns or performance trade-offs—will find value in Statable’s migration tools and import from GA4 feature. Ecommerce sites needing deeper user journey analysis or toolsets requiring retention analytics and feature-flagging will likely require additional platforms alongside Statable.
Final thoughts
Statable Analytics delivers a clean, privacy-centric alternative to traditional analytics tools, balancing simplicity and sufficient depth for many business scenarios. Its strong compliance posture, lightweight operation, and full feature availability across plans make it compelling for organizations wary of GDPR and similar regulations. While it may not replace product analytics tools for complex user behavior studies, for most website-focused performance tracking and conversion insight, Statable offers a viable, expert-caliber option.
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