Pipedrive Nova is a new AI-powered meeting intelligence tool built into the Pipedrive CRM platform. It streamlines the full meeting lifecycle—from preparation to follow-up—by automatically generating AI briefings using CRM data, emails, calendar, and recent activity before a meeting; transcribing and recording during the meeting; and drafting summaries, follow-up actions, and CRM update suggestions afterward. All AI-generated suggestions and summaries remain editable and must be approved by users before they affect any CRM records. Nova is included at no extra cost in all Pipedrive plans.
Key Features
Pre-call briefs: Nova automatically pulls in deal history, email threads, contact and organization data, and recent activity to create context-aware summaries that help salespeople enter meetings informed and focused.
Call recording and transcription: Offers two options—an AI Notetaker that joins Google Meet, Zoom, or Microsoft Teams calls as a visible participant, or the Nova Companion desktop application running on macOS or Windows that captures audio directly from your computer for VoIP, phone, video, or in-person meetings without requiring a bot.
Post-meeting follow-up: After meetings, Nova generates summaries, identifies key decisions and next steps, and drafts suggested CRM updates such as deal stage, value, or expected close date. Users review and edit before applying anything to their CRM data.
Privacy, security, and consent: Customer data is not used to train external AI models without explicit permission. Nova supports participant consent management, notifying meeting attendees that transcription is occurring, and allowing them to opt in or opt out. All suggestions are disabled unless the user approves.
Native integration: Because Nova is built directly into Pipedrive, there's no need for third-party integrations. Users can switch seamlessly between CRM deal management and Nova’s workspace, which consolidates briefs, transcripts, and suggested updates under one tab in the interface.
Pricing
Nova is included in all Pipedrive plans at no additional cost. It requires no extra setup and is available to every user, as long as Nova access is enabled by the account administrator. Users on any of Pipedrive’s plans—Lite, Growth, Premium, or Ultimate—can use Nova without paying more.
Pipedrive’s paid plans are structured as follows (pricing based on annual billing):
Lite: US $14 per user/month (equivalent to US $168 per seat/year)
Growth: US $39 per user/month (US $468 per seat/year)
Premium: US $59 per user/month (US $708 per seat/year)
Ultimate: US $79 per user/month (US $948 per seat/year)
Add-ons are optional extras for features like lead generation tools, project management, email campaigns, document tools, and visitor tracking. Certain add-ons are included by default in higher plans.
Who is it for?
Nova is designed for sales teams, revenue professionals, and business owners who conduct frequent customer calls or meetings, especially those who spend significant time on administrative tasks like note-taking, follow-ups, and updating CRM records.
Small and medium-sized businesses aiming to reduce manual overhead: Nova’s automated briefs and summaries help mean less time sifting through emails, CRM records, or meeting notes.
Sales representatives or teams with high call volumes: The automatic recording, transcription, and action-item generation reduce cognitive load and allow reps to focus on the conversation.
Organizations requiring compliance and oversight: Because users control what is recorded, with participant-consent features and manual approval of CRM changes, Nova supports stricter privacy and governance needs.
Teams already using Pipedrive or planning to adopt it: Nova’s native integration ensures less friction than deploying separate meeting intelligence tools.
Nova may be less beneficial for businesses with minimal customer-facing interactions or those that already use specialized third-party tools for transcription and meeting intelligence and prefer to keep those processes separate.
Final thoughts
Pipedrive Nova offers a well-rounded meeting intelligence suite directly integrated into the CRM environment rather than as an external add-on. Its value lies in automating the tedious parts of meetings—preparation, note taking, and follow-ups—while preserving human control over what is recorded and saved. Because Nova is included in all plans at no extra charge, it represents a strong opportunity for businesses using or considering Pipedrive. For teams that conduct many meetings and face challenges around keeping CRM data current and accurate, Nova can save substantial time. Its usefulness is somewhat dependent on how heavily meetings are central to a business’s operations and how much manual CRM work currently consumes salespeople’s time.
Visit the official website for more.
Keep up to date with our stories on LinkedIn, Twitter, Facebook and Instagram.