Home topics small-business-resources sales-and-marketing Marketing Sales and advertising Marketing Marketing matters: Is your business using the best marketing plan? Guest Author January 23, 2018 Marketing, if done well, can help you engage your audience, attract new customers, and even break into new markets, ultimately leading to an increase in revenue and profits. Poorly executed marketing, on the other hand, often marks the beginning of the end for any business. Since marketing takes up a significant portion of any company’s budget, wasted expenses alone could see you on your knees within no time. This only means that a marketing plan can make or break your business. A marketing plan will help you with the following; Maximise your budget and ROI Your annual budget won’t take you far if you don’t have a marketing plan. In fact, it is the plan that should help you come up with a budget. The marketing plan will guide you on what needs to be done in the upcoming year, thus helping you put your money where it is most needed. And, when a carefully thought plan guides your budget, you are on your way to maximizing your Return on Investment (ROI). A plan creates consistency You’ve probably seen certain businesses start the year strongly, maintaining a healthy presence on pretty much all marketing channels, only to disappear into obscurity in the middle of the year. Half the time this emanates from lack of a marketing plan, and can spell doom for your business. You need