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Export case study: Zareh Nalbandian and Chris Godfrey on Animal Logic

Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right.

Zareh Nalbandian and Chris Godfrey on Animal Logic

Exporting since: 1991

Key markets: US, Japan, China.

If you’ve seen Happy Feet, 300, Moulin Rouge, or the Matrix, then you’ve seen Animal Logic in action. Founded in 1991 by Zareh Nalbandian and Chris Godfrey, the company produces visual effects and animation for film and TV commercials around the world.

Exports are developed by establishing relationships with directors, production companies, and advertising agencies. Working on high profile projects that showcased their capabilities introduced the business to an even wider audience, and has demonstrated the diversity of their portfolio.

To maintain relationships within the industry representatives regularly travel to the US to meet with clients and showcase work. And establishing an office in Venice Beach, California offers a constant presence in Los Angeles. Meeting in person and being able to put a face to a name has immeasurable benefits.


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