Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it to the world stage, but it certainly helps to get the basics right.
Maningrida Arts & Culture
Exporting since: the late 1990s
Key markets: UK, France, Switzerland, Middle East, US.
Spreading Aboriginal art and culture throughout the world, it was only in 2004 that the Maningrida community actively extended their export program through exhibitions, cultural programs, and a commitment to excellence. Now their artistic and knowledge-based assets are exported to Europe, the Middle East, and the US.
The business may only have nine employees, but they have a much larger pool of artists, contributing to their diverse range of art forms at different price ranges.
Maningrida Arts and Culture makes a point of educating the market about Aboriginal art and its value, and securing partnerships with national and international museums and galleries, to create buyer confidence.
Yet there have been hurdles, and when an exhibition to be viewed privately by the Queen of Bahrain was held up at customs, the Maningrida team worked through the night to hang the show.
