Dynamic Business is bringing you our top stories from 2012 over the break. Here’s a great piece from December looking at how to encourage repeat business from your customers.
Businesses that develop a reputation for being excellent in an area that their industry is frowned upon for will gain far more repeat business and help grow their customer base through referrals – customers will hardly be able to wait to tell their friends.
You don’t expect to see the words ‘excellent customer service’ and ‘plumbers’ in the same sentence, do you?
The negative perceptions associated with plumbers have tarnished the industry we operate in, and it is a challenge that we have been overcoming in our business. Perhaps your industry suffers from negative perceptions also. ‘Honest lawyers’, ‘tidy builders’ or‘personable accountants’, anyone?
To read the complete article, click here.
