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Austrade video targets net-savvy students

Net-savvy business students can now view some key points on how to secure export success on Austrade’s website where thirty video clips, covering a wide range of international business issues and market information are now available.

Leigh Derigo, Manager of Austrade’s Education Programs Unit said students like to access video clips for their assignments because they’re more engaging than print material.

"Video has become the social media of this generation. Educators are now including the clips in lecture material or requiring students to view them as homework," Mrs Derigo said.

"The new resources are designed to teach students about the potential for Australian products and services overseas and encourage them to consider exporting. Businesses featured in the clips include Gourmet Garden and Hairstyler.com.

"The case studies come directly from Australian business success stories that are most likely to inspire our future entrepreneurs," she said.

The clips, taken from longer video case studies, have been produced as part of Austrade’s Exporting for the Future program for higher education courses in international business, marketing, entrepreneurship and export. Each clip explores specific exporting issues through the experiences of small and medium sized Australian businesses.

Austrade, the Australian Government’s export development agency, has also recently launched the latest in a series of multimedia resource kits. ‘Next Step the World’ Series 2: Exporting and International Business includes a DVD featuring case studies on small global businesses and a complementary booklet of teaching notes.

To view the latest video clips and access Austrade teaching resources visit the website www.austrade.gov.au/studentcentre.

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