Fast growing Australian express gym franchise Contours says business is only warming up with a bold new national expansion drive announced to coincide with its fifth birthday in November.
Contours has established 160 franchised studios in its first five years and is planning for a 50 percent growth in franchises as well as a 100 percent growth in memberships and turnover by 2015.
Contours’ CEO Justin Wilshaw describes the aggressive targets of the five year plan as “achievable”.
“The purpose of our 2015 plan is to continue consolidation of our immense growth of the past five years with improved systems and support, while maintaining a healthy and achievable growth for the business. The fitness industry has never been more robust than it is right now and keeping up with and taking advantage of market changes is vital to our success,” he said.
To facilitate Contours expansion plans, the company will undertake an HQ restructure, to ensure that the high-level of support provided to the national network of franchises is maintained as the company expands.
“Restructuring our operations team was an important and necessary move to improve the level of service to our national network and in turn to deliver better outcomes to our members and partners.” he said.
“We found that franchisees work best when they have hands-on support. If they have an issue, they want to be able to pick up the phone and get the support they need. We know it is imperative that we don’t lose sight of this and maintain healthy support levels for every franchise no matter how many there are”, he said.
According to Justin, “The Contours franchise is very affordable and the model is easy and attractive, but owners still need to be business and marketing savvy and work hard to ensure their franchise succeeds. Moving forward, Contours HQ will be implementing more strict procedures and providing extended support with the aim to drive each individual franchises’ success”.