Think you’re great at getting the word about your business out there to the world? Think again. Here’s what you’re getting wrong.
It seems whenever I explain to someone I’ve just met socially that I’m a public relations executive, I’m typically asked one of two questions:
“So, what did you think of the Super Bowl commercials?”
“So, how many politicians do you have in your pocket?”
When I respond by saying I have no more knowledge of advertising than the average Joe or that I detest politics and politicians, the interrogator always responds with a blank stare and asks, “Well, then, what’s public relations?”
Trying to explain, I get about a sentence or two into my definition before I see the other person’s eyes scan the horizon in hopes of an emergency rescue. Reading the non-verbals, I’ll quickly change the subject and bring up the weather, a mutual friend’s cancer diagnosis or Demi Moore’s addiction to nitrous oxide.