Three little-known metrics to optimise your Facebook page

Boost engagement and drive more traffic to your page by using Facebook Insights to understand what’s working and what isn’t.

Ever wonder why a particular Facebook post seems to get a lot of “likes” and “shares” one day, but with the next post, there’s little to no fan interest? A lot of business owners get frustrated because they don’t have the answer to why something works.

Facebook has the answer — and so should you. Facebook happens to be a powerful repository of data, yet few business owners bother to use this information, either because they don’t know how to find it or they don’t want to take time to analyse it.

What they don’t realise is that Facebook’s Insights dashboard, which measures your page’s user data, can be quite easy to manage once you become acquainted with a few key metrics. Here’s a look at three areas in Insights that most people don’t know exist and how to use them effectively:

1. Track “engaged users” to optimise post types:

Don’t guess which posts your fans will respond to. Instead, measure which ones are already popular.

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