The opening day for the new Sabre store on ‘The Office’ was riddled with mistakes. Though funny, the show also offers vital lessons for entrepreneurs on what not to do.
A retail store opening is a big opportunity to generate excitement for a new business. But so often, the chance to create buzz is lost due to lack of planning or weak execution.
Case in point: a new retail concept from Dunder Mifflin Sabre, the fictional work-place setting for NBC’s hit comedy show The Office.
Despite elaborate (and frequently hilarious) brainstorming sessions ahead of time with type-A British boss Nellie Bertram (guest star Catherine Tate) on how to create a cool, tech-oriented chain of stores that mimic the Apple Store, the opening day is a disaster — offering vital lessons for entrepreneurs on what not to do.
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