Hats off to Accor for its eye-catching media release for Novotel today entitled ‘Sleeping with the boss is affordable’. I am a huge fan of using humour in media releases. It works! And I bet the title of this blog made you want to read more, right?
The release reads: “Novotel Cairns Oasis Resort is making it easy to sleep with the boss–in a separate room of course–with an affordable overnight conference deal.”
So good on you, Donna Parkin at Public Relations Accor Queensland. You deserve the extra PR you’ll get through this blog! And thanks for making me smile on a Friday morning!
Disclaimer: I have never and would not recommend sleeping with your boss.