Home topics news Josue Valencia News News McAfee takes on deep fake audio at CES 2024 Yajush Gupta January 9, 2024 McAfee, a global security solutions firm, has introduced Project Mockingbird, an AI-powered technology designed to detect deepfake audio. McAfee Labs has developed an advanced AI model using contextual, behavioral, and categorical detection models to identify AI-generated audio in videos. With a current accuracy rate of 90%, McAfee aims to protect against malicious ‘cheapfakes’ or deepfakes. Steve Grobman, CTO at McAfee, stated that they are still developing and testing the technology, with plans to integrate it into McAfee+ at no additional cost to end-users. The technology’s applications include combating AI-generated scams and disinformation, providing consumers with the ability to distinguish between real and fake content. The first public demos of Project Mockingbird will be available at CES 2024. “With McAfee’s latest AI detection capabilities, we will provide customers a tool that operates at more than 90% accuracy to help people understand their digital world and assess the likelihood of content being different than it seems,” Steve Grobman, Chief Technology Officer, McAfee, said. Why Project Mockingbird Mockingbirds are a group of birds primarily known for mimicking or “mocking” the songs of other birds. While there’s no proven reason as to why Mockingbirds mock, one theory behind the behavior is that female birds may prefer males who sing more songs, so the males mock to trick them. Similarly, cybercriminals leverage Generative AI to “mock” or clone the voices of celebrities, influencers and