Lasoo, a pre-shopping website tool, allows consumers to search, sort and select the latest advertised products from leading New Zealand retailers in their area, including Bunnings, The Warehouse, Farmers, Baby Factory and Paper Plus Group.
Lasoo enables users to search across retail catalogues, products, retailers and brands and lets users create and save their own shopping list, set-up customised alerts for the best deals and receive exclusive newsletters and special offers.
Shoppers have embraced the flexibility that the new generation of mobile devices has given them, according to CEO of ReachMedia Greg Radford.
“The increasingly complementary nature of online and offline retailing means that consumers are increasingly likely to research a purchase online before proceeding to buy the item offline,” said Mr Radford.
“While some buying decisions may still entail a visit to a store or browsing through a catalogue, many buyers are now conducting their research online. Our aim is to de-clutter the consumer shopping experience, make online search relevant and create a positive brand experience for both the shopper and the retailer. At the same time, we want to be the instinctive first choice shopping research tool for consumers,” Mr Radford added.
Some of the product categories on offer include appliances, automotive, baby care, books, electronics, fashion, health and beauty, furniture, gaming, groceries, home improvement, jewellery, music supplies, sports and outdoor equipment, toys and travel.