Made a major flub in front of the whole world on social media? Here’s how to respond.
Strict formulas, guidelines and robot-like discipline may be a snooze for your social media followers, but they keep the human beings behind your social accounts from making mistakes. Trouble is they also keep them from being, well, human and therefore interesting. When it comes to social media, authenticity is essential but risky.
Add to this truth the lightning fast and obviously very public nature of social media and mistakes become nearly inevitable–and potentially disastrous, as many companies have already found out to their great embarrassment.
So what should you do if your small business sends out a regrettable tweet or Facebook update?
…to read this article in full, visit leading US small business resource, Inc.