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Finding the right mentor to help grow your business

To grow your business, the right advisor can help you more than any business book ever could.

People go into business for themselves for a lot of reasons, including freedom, control, and, of course, the potential to make more money. But few entrepreneurs truly appreciate how much potential lies dormant in their companies.

The best way to tap into this potential is to learn as much as possible about sales and marketing, conventional — and unconventional — ways to generate cashflow, and strategies to develop low-cost, but high-quality leads.

You can get this from books or personal experience, but I would suggest working with an advisor or mentor to help guide you. While it may seem like an unnecessary or unaffordable expense in terms of time and other resources, outside counsel can be one of the best investments you’ll ever make for your business.