Home topics news Source: ThisIsEngineering RAEng on Unsplash News Tech News Experts predict tech surge in 2024 but warn of cost-cutting chill Yajush Gupta January 15, 2024 The year 2024 is shaping up to be a pivotal one for businesses across industries. As the world continues to navigate a post-pandemic landscape, technological advancements, shifting consumer expectations, and economic uncertainties are colliding to create a dynamic and unpredictable business environment. To help you navigate the road ahead, we’ve tapped into the minds of Optimizely leaders to uncover their bold predictions for the year to come. From the rise of artificial intelligence as a business imperative to a wave of mergers and acquisitions, increased IT spending, and a renewed focus on customer loyalty, these experts offer a glimpse into the trends that will shape the future of business in 2024. Get ready to dive into their insights and discover what it takes to thrive in this ever-evolving landscape. Alex Atzberger, CEO “I think we’ll see IT spending go up next year. Companies are coming out of a tough economic environment in 2023, and they’ve been forced to skimp on tech infrastructure. Teams who’ve felt the pain from that will advocate for better infrastructure. A good portion of this increase will come from AI, but not all of it, since that tech is still untested. “Look for solutions like ERP, CRM, and DXP to account for a lot of the uptick. For consumer brands, it’ll be a banner year for martech. Not only