Email, text messaging, social media and phone are all competing for attention. So what’s the best way to communicate directly with a partner, client or customer?
Perhaps this has happened to you: You meet someone at an event who encourages you to follow up. So you send an email, make a call or text them, and invite her to connect on LinkedIn. You also friend her on Facebook, add her on Google+, and follow her on Twitter. But even after all that, you’re still not sure how to talk to her—and how to get a real response.
Sound familiar? This is the quandary of communicating in a fragmented media age.