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Can’t spare the time to network? Can you afford not to?

The more solid relationships you build, the more credible you are. The more your credibility grows, the more people will hire and recommend you.

I occasionally hear people express concern about family obligations interfering with their ability to attend business meetings. When I conducted a large scale survey on gender issues in networking, I expected to see a dramatic difference between men and women relating to family obligations and time devoted to networking. Instead, what I saw surprised me.

Several women had told me over the years that attending networking meetings in the morning was very hard for them. This is understandable, because even though our society appears more gender-equal than in the past, a large number of women have told me that they still handle the lion’s share of household operations, organising family events and taking kids to school.

Yet in our survey results, differences in scheduling preferences between men and women turned out to be very small. Only a few more women (9.3 percent) than men (8.4 percent) expressed difficulty with morning meetings. Almost 22 percent of men, compared with about 19 percent of women, said that it was always easier to attend networking functions in the morning. Although the women in our survey found morning meetings to be less convenient, it was not by a large factor.

…to read this article in full, visit leading US entrepreneurial resource, Entrepreneur.com