"blog" pinned up on corkboard

Business blogs face big changes

Blogs used to be a great way for entrepreneurs to develop, and communicate with, a business or industry community. No longer.

Many of my clients ask me: Should my company start a blog? Once I would have given them an unqualified yes. But today I would add a few caveats.

There are many great reasons to maintain a company blog. A blog allows you to:

  • Share knowledge and demonstrate your company’s subject matter expertise;
  • Give your company a voice;
  • Help generate the new content valued by both users andsearch engines;
  • Encourage valuable “link love” from customers, colleagues, and industry peers; and
  • Provide a living and easily accessible archive of company content for future reference.

A company blog used to also be a way to gather feedback and welcome consenting and dissenting opinions, particularly through its comments section.

…to read this article in full, visit leading US small business resource, Inc.

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