Forbes listed online businesswoman, Clare Lancaster, has launched a website for Australian women in business and female entrepreneurs who want to use the internet to start a business without sacrificing flexibility.
The site provides information on using social media, SEO and blogging including how to plan, launch and establish an online business.
Womeninbusiness.com.au offers a blog updated daily, weekly email newsletter, articles and competitions. The online community expands beyond the website to Twitter, Facebook and Linkedin.
Ms Lancaster said: “There is incredible opportunity for women to use the internet to start and grow a business without sacrificing flexibility and we’re seeing a cultural shift occur as more women understand this.”
“Women are leaving the corporate world to start online businesses where they call the shots and enjoy the profits off the back of their hard work.”
“Womeninbusiness.com.au is a place where these women can find practical online marketing and business advice, tips and inspiration to get started.”
“There’s so much misinformation about creating a successful online business out there – it’s not quick and it’s not easy – but it’s not impossible,” said Ms Lancaster.
“We find many service providers like to keep their customers in the dark or confuse them with technical jargon. It’s difficult for women to get the information they need without knowing what questions to ask. Womeninbusiness.com.au empowers women through knowledge – to get what they want and avoid paying for what they don’t need.”
