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Australian skincare start-up expands to Singapore

Certified Organic baby skincare start-up Little Innoscents is due to launch its range on the Singaporean market on 19 July.

The start-up’s range will be available from international baby retailer Mothercare from the 19th and 20th of July, at all 12 stores in the leading baby retail chain,

Little Innoscents is also expanding locally will be launching as the only Australian skincare range in the 18 Australian Mothercare stores, beside their in-house label – All We Know.

Little Innoscents founder Antonette Golikidis is excited to see the long term business dreams of her label realised.

“We’ve been pushing our Australian made baby skincare range to Asia because we know they have a hunger for our superior quality ingredients and astringent organic certification,” she said.

“Our goal is to become an iconic Australian brand overseas well known for its bright, funky packaging; premium Australian ingredients and entrepreneurial founding story.”

According to Golikidis, UK Mothercare is next on the company’s list in its plans to become a true exporter in the organic sector.

Little Innoscents is an Australian Certified Organic baby skincare range that started out at home in the kitchen and is now stocked in 600 retailers, exported to Asia, the US and Middle East. It founded 5 years ago by Golikidis, who’s a qualified Remedial Masseuse and Aromatherapist.

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Lorna Brett

Lorna Brett

Lorna was Dynamic Business’ Social Web Editor in 2011/12. She’s a social media obsessed journalist, who has a passion for small business. Outside the 9 to 5, you’re likely to find her trawling the web for online bargains, perfecting her amateur photography skills or enjoying one too many cappucinos. You can follow her on <a href="https://twitter.com/#!/dynamicbusiness">Twitter @DynamicBusiness</a>

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