ANZ today launched ANZ Business Insights an online tool that uses aggregated data from merchant EFTPOS transactions to illustrate sector or local sales patterns, market share, turnover and provide insights into customer behaviour.
ANZ Business Insights has been launched as a pilot for ANZ small businesses customers in Victoria, with a national roll-out planned in the coming months. Customers must register to use the tool.
Registered users can view broad comparative benchmark data for similar businesses in their local area across common industry categories including food, clothing, consumer goods, travel and hairdressing. This information can be used to help plan for staffing, analyse changes in sales and market share and understand local industry business trends.
ANZ Business Insights is available to registered users at no cost.
ANZ General Manager for Small Business, Nick Reade, said: “Getting meaningful local data is a challenge for small business owners. Short of sitting in a competitor’s shop and watching passing trade there are limited resources small businesses can use to benchmark performance. We expect ANZ Business Insights will be an invaluable tool for ANZ Small Business customers.
“The tool takes a lot of guesswork out of business planning and helps small businesses save time and resources usually spent on local market research. This is information money can’t buy and best of all, it’s free,” Mr Reade said.
To find out more about ANZ Business Insights or small business banking with ANZ customers can visit their local ANZ branch or go to www.anz.com
