How to use the professional networking site to make better business connections.
Among the social networks, LinkedIn can be one of the most useful when it comes to cultivating critical, lucrative business opportunities, since it has a high concentration of business decision makers. The trick is going beyond connecting with cousins and college buddies to strategically building a “power network” of individuals who should be potential clients.
But building a power network on LinkedIn doesn’t happen overnight. Here are seven tips for making the kinds of connections that can benefit your business the most:
1. Optimise your profile: One of the easiest ways is to update your profile picture. LinkedIn views this kind of update as “freshness” and it can help your ranking when others are searching for someone like you.
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