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5 tips for targeting your ideal start-up customer

Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation.

There’s a big difference between visitors and customers.

The logic is simple: Would you rather your start-up have 10,000 monthly visitors to its site with a 10 percent sales conversion or attract the attention of 100,000 visitors with only a few finally deciding to buy from you?

This question, as simplistic as it is, remains a big source of frustration for many online entrepreneurs. They often invest a lot of time, energy and finances to drive traffic to their sites, only to find out these people are not even the ones they want to fish out in the first place.

…to read this article in full, visit leading US entrepreneurial resource, Entrepreneur.com