5 secrets to winning more sales

Sales isn’t about effort, it’s about results. Many entrepreneurs fill their time with busy work, rather than really going after customers. Here’s how to set yourself on a path to selling success.

Sales is king in the new economy. Your success will be determined by your ability to generate revenue and sell, not just your products and services, but also yourself.

Here are five signs you’re well positioned to succeed at the art of selling:

1. Remember you’re in the people business.

Lots of salespeople get caught up in what they are selling and forget that they’re in the people business. Your customer wants to be treated personally. I was recently at a dental office that had clearly forgotten they were not in the business of teeth, but of making patients happy and comfortable. Getting attention and maintaining your customers’ interest is a huge problem today. But walk into any big-box outlet, restaurant or professional office and you might not even be acknowledged. Before I visit or work with any client, I remind myself, “This is a unique individual who deserves distinct treatment.”

…to read this article in full, visit leading US entrepreneurial resource entrepreneur.com

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