You may not have the budget or visibility of larger brands, but you can still create buzz with your product. Here are tips for (literally) thinking outside the box.
Small companies may lack the marketing dollars and visibility of larger brands, but they can still stand out on the shelf by thinking outside the box—literally.
While small businesses often see packaging as a cost they need to minimise, they may be overlooking its potential to help sell their product, says Rich Cohen, founder and president of Distant Village Packaging, a Chicago-based sustainable packaging design and production firm. “Look at packaging not just as a way you are holding what you are producing, but as the silent salesperson. Your packaging is on the shelf communicating to people.”
But what exactly should it be saying? Here are five packaging design tips to help you get the attention of customers and even delight them.
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