Home topics small-business-resources sales-and-marketing Managing Marketing Managing Using social media to market your business Jessica Stanic June 30, 2009 Rapid advances in technology have allowed businesses to be more flexible in the way they promote their brand . Social media marketing and mobile marketing are the new buzz words being bandied around and many businesses are turning to these forms of marketing to create brand awareness . But how can they be used correctly? Chris Pile , managing director of one of Australia’s leading digital agencies TheFARM discusses how the digital landscape is changing, and how businesses can keep up. A young gun who believes in biting off more than he can chew—and then “chewing like hell”—Chris Pile started digital agency TheFARM in 2004 with the aim of servicing the digital requirements of advertising agencies. Now he is focused on being involved at a business strategy level to help businesses leverage the appropriate digital channels to deliver business and marketing objectives. He believes that “digital is a living and breathing channel that needs to be carefully and strategically planned and then nurtured after launch”. Pile has achieved phenomenal success with his business TheFARM having recently been named among BRW’s Fast Starters, and has worked on award winning campaigns for clients including Air New Zealand, Lion Nathan, Virgin Mobile, Mitsubishi Motors Australia, and most recently The Wiggles. The motto for the TheFARM is to “believe in the impossible” and according to Pile, they are not afraid to try new things and