The power of the consumer review in building trust
The nature of consumer reviews is fast dictating whether or not customers will be driven in or out of your business. Simon Carson has some tips for using these trusted resources to your advantage.
Online directories becoming customer engagement tools
Online business directories are evolving to become customer engagement tools for small businesses. In this opinion piece, TrueLocal’s Simon Carson argues that it makes sense for SMBs to capitalise on the benefits of listing their companies online, which is often free.
Optus gives small business customers free TrueLocal advertising
Optus has partnered with TrueLocal.com.au to give small to medium business (SMB) customers the marketing tools they need to promote their business online.
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