#Trademark
Why trademarks matter to start-ups, and the secrets to getting them right
Trademarks do more than identify your brand, they provide several business and legal benefits at relatively low cost. Yet many start-ups make elementary mistakes, such as leaving trademark registration too late, which can haunt for years to come. A recent David and Goliath case highlights why trademarks matter. Stylkea, a niche small business providing stick […]
Trademark lessons we can learn from Kim Kardashian
Australian entrepreneurs trying to trademark a popular word as their business brand should take heed of the legal stumble by American celebrity Kim Kardashian. The social media, TV and fashion range queen tried to trade mark the word Kimono to brand her new range of shapewear but after an enormous lash back from the public […]
How to create an international business
Whether your business is a brand new startup or anational market leader, there is always room for it to improve itself. There is always potential there for it to crack the glass ceiling above it and for it to carry on skyrocketing upwards. There is always that chance, no matter of its market, its niche […]
What you need to know about Copyright, Trademark and Business Name Registrations
Copyright In Australia, copyright protection is automatically granted to any original creations. This means that as soon as someone has created something original such as writing, music or artwork, they then become the copyright holder for the creation. As the copyright holder, you then own the rights to your creation, including the right to license […]
Trademarks in court: Barefoot Wines and Barefoot Radler
Gallo Winery is an American Company who owns the registered trade mark for a brand of wines called “BAREFOOT”. In 2008 Lion Nathan begun selling a light beer called “BAREFOOT RADLER”which Gallo Winery alleged infringed on its trademark..
Panic sets in as companies scramble for .co domains
Companies are advised to prepare to secure their brand names for the .co domain with applications for existing trademark owners opening in April before the Landrush begins on June 21.
Looking After Your Intellectual Property
Protecting your business’ intellectual property whilst trading overseas is crucial in keeping your organisation out of infringement laws and protects your trademark from prospective business competitors. Protecting intellectual property (IP) is hard to get right. In a lot of cases there are businesses that never register trademarks or patent their great invention, only to find […]