Tag: Sustainable Competitive Advantage

Small businesses frequently struggle to compete.This is especially true when operating in a saturated market. This week’s edition of Let’s Talk focuses on strategies for making your product stand out and beat the competition.

Startups that fail to exercise resource parsimony or understand the job their customers want to get done will not survive against larger companies and risk falling afoul of investors, a prominent strategy expert has warned. In Sydney last month to participate in the World Business Forum (25 to 26 May), Rita McGrath, a professor at […]