There’s a huge disparity in the use of marketing automation software between large corporations (60%) and small to medium businesses (10%)*. According to Kraig Swensrud, CMO of email marketing start-up Campaign Monitor, the cost and complexity of all-in-one marketing suites, designed for the ‘big end of town’, have typically been barriers to SMBs seeking greater marketing efficiencies. […]
It almost goes with saying that as-a-service IT models of various kinds are now widely available and becoming increasingly accepted, leading to numerous acronyms being coined, from SaaS and IaaS to PaaS and XaaS. To provide the preferred software to a number of departments such as marketing, finance, logistics, and others, many organisations now choose to […]
Using experiential marketing, businesses can generate more meaningful consumer engagement – but only if content is king, according to James Ingram, founder and managing director of Brisbane-based digital solutions provider Prendi. Ingram spoke to Dynamic Business about his company, which was a 2016 Talent Unleashed Awards finalist in the ‘Best Digital SME – Tech Innovation’ […]
Evidently inspired by the booming trend created by Pokémon GO, McDonald’s Australia have launched their own VR app to coincide with the launch of their current Monopoly Game. The app turns the company’s in-store promotion into a mobile gaming experience that converges the digital and physical worlds. However, riding on the coattails of someone else’s success […]
Welcome to the digital age, where Point of Sale (POS) software and similar applications have become the new norm. Not surprisingly, these have changed the way consumers shop – in a radical way – over the past five years. It has also meant that the retailers, particularly small businesses, have had to adapt in order […]
Optus has launched an online marketplace of cloud software applications for SMBs seeking to improve business efficiency by reducing the burden of time-consuming tasks such as creating invoices, managing expenses and providing access to documents. In addition to offering a suite of business apps and services, Optus Smart Shop includes a 24-hour IT support line […]
Artificial intelligence (AI) is steadily growing more sophisticated, particularly in regards to advanced decision making capabilities, making it increasingly appealing to corporations. A survey from Narrative Science shows that 62 per cent of organisations will be using AI technologies by 2018, while Gartner is predicting that three million employees worldwide will be supervised by AI […]
No one wants to think about disasters but they do happen, far more often than expected. IT risks to your business include hardware and software failure, human error, spam, viruses and malicious attacks, as well as natural disasters such as fires, cyclones or floods. According to a survey conducted by the Disaster Recovery Preparedness Council […]
Mobile apps provide a stellar experience and any business without one falls behind their competition in a big way. Apps are a customer’s go-to throughout the day, when they want to find out information, buy new products, communicate with co-workers or issue work orders seamlessly. If you’re looking to engage your customers or want to […]
There are many options out there for sole traders and SMEs when it comes to managing business invoicing and accounting. The first solutions people tend to turn to are the reliable classics: Word and Excel. While these offer some snazzy invoice templates, they may be a bit harder and more time consuming to work with […]
