They’re often portrayed as socially isolated, disaffected young men tapping keyboards in darkened basements. Motivated by the promise of global notoriety, they spend hours trawling for IT security weaknesses trying to cause disruption and destruction. The reality of hackers today is somewhat different. Often highly educated, many work in loosely connected groups that share knowledge […]
When you are starting a business, the easiest way to get your name out there is online. Google has proven time and again that more people search for new businesses online than through any other medium, so you need to master ways to create strategic marketing strategies. Here are four of many awesome online marketing […]
The cardboard box of business receipts are now closed for small business owners across the country and it’s time to move from dealing with accountants and tax agents to focusing on the future. Getting things right for the next phase of growth comes down to setting the right foundation. So, how can you ensure you’re […]
Tried and tested, influencer marketing is a solid growth-enabler for small businesses that doesn’t have to cost the earth or require endorsement from mainline celebrities. The strategy is to partner with individuals whose networks boast the type of people you want to target and who can influence them – for instance, sway them to buy or […]
In an age where digital content is king, it is understandable that small businesses are struggling to keep up with what has become a fragmented narration of brand content. With 1.6 billion people on social media channels sharing their personal experiences and opinions online, the e-commerce business can be an overwhelming marketplace of products. For […]
“Can social media generate fruitful business partnerships?” That’s the question Dynamic Business put to 17 entrepreneurs and industry experts, this week, for our exclusive “Let’s Talk…”, investigating the value of social networking for SMEs. Although the consensus was “YES”, some commentators qualified their response, pointing out that a business partnership formed on a social media […]
Workplaces today are acutely aware of important issues surrounding the gender pay gap, but what about the battle of the ages? Young vs. old, tech-know-how vs. life-experience – is there room for both? Who is front and centre of this age-old war (pun intended), and is there an opportunity for individuals of all ages to […]
The workplace is changing. By 2025, 75 per cent of the workforce will be made up of millennials. For employers and business leaders, empathising and engaging with this generation is vital. We’ve all heard the jokes about entitled millennials with an unhealthy avocado toast obsession. Yet they’re fast becoming an influential presence in the corporate […]
You may have been told once before that it is not polite to discuss religion or politics at the dinner table, but what about at work? The political landscape is somewhat of a mine field with vast political opinions on all matters of social issues and policy, and most likely your opinion won’t necessarily match […]
When influencer marketplace TRIBE launched with a requirement for social media influencers to own, or be willing to buy, the products they’d be recommending, there was ‘push back’ from those who were used to freebies. Believing authenticity to be paramount, founder Jules Lund stuck to his guns. A good thing too – today, the marketplace […]
