Facebook’s latest algorithm changes are being called a ‘nightmare’, even ‘apocalyptic’ for businesses and publishers. Yes, the update will make it more difficult for SMEs to reach their target audiences than previously. But we’ve been here before. And businesses will simply have to adapt their social media strategy to remain competitive. Why the changes? The […]
Bonding over a mutual client, their complementary skillsets and a shared love of Guiness, Sydneysiders Kiel Van Daal and Eric O’Brien joined forces for a creative agency that would engage millennials through a marriage of traditional marketing and emerging technologies. Nearly five years on, it’s clear their approach has paid off. Working with the likes […]
Undertake test-and-learn initiatives and dare to take risks. Map out the year’s objectives. Quickly become indispensable to critical business partners. Embrace new technology (or go the way of Kodak). Improve the digital experience for customers. These were just some of the recommendations yielded by our first “Let’s Talk…” feature for 2018, which posed the following question […]
Startup culture is booming in Australia, especially within the millennial marketplace. While creative freedom and drive is the backbone of many startups, it’ll likely take financial backing and investment for a business to reach its greatest success Some big ideas come at a large cost and the stability that a financial backer can supply to […]
They’re often portrayed as socially isolated, disaffected young men tapping keyboards in darkened basements. Motivated by the promise of global notoriety, they spend hours trawling for IT security weaknesses trying to cause disruption and destruction. The reality of hackers today is somewhat different. Often highly educated, many work in loosely connected groups that share knowledge […]
When you are starting a business, the easiest way to get your name out there is online. Google has proven time and again that more people search for new businesses online than through any other medium, so you need to master ways to create strategic marketing strategies. Here are four of many awesome online marketing […]
The cardboard box of business receipts are now closed for small business owners across the country and it’s time to move from dealing with accountants and tax agents to focusing on the future. Getting things right for the next phase of growth comes down to setting the right foundation. So, how can you ensure you’re […]
Tried and tested, influencer marketing is a solid growth-enabler for small businesses that doesn’t have to cost the earth or require endorsement from mainline celebrities. The strategy is to partner with individuals whose networks boast the type of people you want to target and who can influence them – for instance, sway them to buy or […]
In an age where digital content is king, it is understandable that small businesses are struggling to keep up with what has become a fragmented narration of brand content. With 1.6 billion people on social media channels sharing their personal experiences and opinions online, the e-commerce business can be an overwhelming marketplace of products. For […]
“Can social media generate fruitful business partnerships?” That’s the question Dynamic Business put to 17 entrepreneurs and industry experts, this week, for our exclusive “Let’s Talk…”, investigating the value of social networking for SMEs. Although the consensus was “YES”, some commentators qualified their response, pointing out that a business partnership formed on a social media […]
