Finding that seven in 10 Australians are now active social media users, Hootsuite has called on the nation’s small businesses to capitalise on an opportunity to ‘unlock critical revenue streams’. The social media management platform has released Digital in 2018, a report of social media and digital trends globally. Representing 239 countries and territories, the […]
Business moves fast these days. But if business is quick, social media is Usain Bolt. One little post spirals out of control and within a few hours, you have a full-on brand crisis. Don’t believe me? Just ask H&M. The fashion retailer recently found itself under fire for an ad that featured a black child […]
Specialist advisers can now apply for grants from the Federal Government to help small business employers in metropolitan and regional areas take advantage of digital opportunities. As part of its Australian Small Business Advisory Services (ASBAS) program, the Federal Government will invest up to $18.02million over three years on the provision of low cost, high […]
Facebook’s latest algorithm changes are being called a ‘nightmare’, even ‘apocalyptic’ for businesses and publishers. Yes, the update will make it more difficult for SMEs to reach their target audiences than previously. But we’ve been here before. And businesses will simply have to adapt their social media strategy to remain competitive. Why the changes? The […]
Bonding over a mutual client, their complementary skillsets and a shared love of Guiness, Sydneysiders Kiel Van Daal and Eric O’Brien joined forces for a creative agency that would engage millennials through a marriage of traditional marketing and emerging technologies. Nearly five years on, it’s clear their approach has paid off. Working with the likes […]
Undertake test-and-learn initiatives and dare to take risks. Map out the year’s objectives. Quickly become indispensable to critical business partners. Embrace new technology (or go the way of Kodak). Improve the digital experience for customers. These were just some of the recommendations yielded by our first “Let’s Talk…” feature for 2018, which posed the following question […]
Startup culture is booming in Australia, especially within the millennial marketplace. While creative freedom and drive is the backbone of many startups, it’ll likely take financial backing and investment for a business to reach its greatest success Some big ideas come at a large cost and the stability that a financial backer can supply to […]
They’re often portrayed as socially isolated, disaffected young men tapping keyboards in darkened basements. Motivated by the promise of global notoriety, they spend hours trawling for IT security weaknesses trying to cause disruption and destruction. The reality of hackers today is somewhat different. Often highly educated, many work in loosely connected groups that share knowledge […]
When you are starting a business, the easiest way to get your name out there is online. Google has proven time and again that more people search for new businesses online than through any other medium, so you need to master ways to create strategic marketing strategies. Here are four of many awesome online marketing […]
The cardboard box of business receipts are now closed for small business owners across the country and it’s time to move from dealing with accountants and tax agents to focusing on the future. Getting things right for the next phase of growth comes down to setting the right foundation. So, how can you ensure you’re […]
