Tag: Social Media

What can your small business learn from NAB’s recent social media success? We’d love to hear your stories too.

Facebook addicts, and mobile business people, the world over can soon get their hands on their very own super smart android phone, purpose built for social media. Brand HTC – which is rapidly becoming synonymous with “Google phones” (phones built on the open source, android platform) has launched two new smartphones at the World Mobile Congress in Spain.

Easy to use and inexpensive to get started, the popularity of Facebook as a marketing channel for small businesses overseas continues to rise.

Adding PR tactics to the direct relationship building of social media can result in extraordinary results for SMEs.

In Melbourne’s South Yarra, a small business called Thinktank Media is helping other small businesses get social. They’re proving a couple of important things. One is that social media really does make good business sense, and the other is that employing an agency to ‘do’ your social media for you is within the reach of SMEs.

From social media and technology to good old-fashioned customer service, what does 2011 hold for small businesses?

So you have a great new website and you’re using analytics but what are you doing with the information you collate and is it helping you tailor your online marketing?

Australian companies are giving social media responsibilities to staff with enthusiasm and an appetite for new technology rather than those with specific social media skills, according to the Future of Content report.

There is a new breed of publicist working to get the media’s attention. They may not have degrees in PR, communications or journalism and publicity isn’t their core focus. They are small business owners – bypassing PR agencies and taking on the job themselves.

The Qantas A380 engine blast has been named the worst Australian PR disaster of 2010, in the annual PR Disasters Awards by PR watchdog and blogsite PRdisasters.com.