Tag: Social Media

Easy to use and inexpensive to get started, the popularity of Facebook as a marketing channel for small businesses overseas continues to rise.

Adding PR tactics to the direct relationship building of social media can result in extraordinary results for SMEs.

In Melbourne’s South Yarra, a small business called Thinktank Media is helping other small businesses get social. They’re proving a couple of important things. One is that social media really does make good business sense, and the other is that employing an agency to ‘do’ your social media for you is within the reach of SMEs.

From social media and technology to good old-fashioned customer service, what does 2011 hold for small businesses?

So you have a great new website and you’re using analytics but what are you doing with the information you collate and is it helping you tailor your online marketing?

Australian companies are giving social media responsibilities to staff with enthusiasm and an appetite for new technology rather than those with specific social media skills, according to the Future of Content report.

There is a new breed of publicist working to get the media’s attention. They may not have degrees in PR, communications or journalism and publicity isn’t their core focus. They are small business owners – bypassing PR agencies and taking on the job themselves.

The Qantas A380 engine blast has been named the worst Australian PR disaster of 2010, in the annual PR Disasters Awards by PR watchdog and blogsite PRdisasters.com.

Lisa Berton, a Partner in Kemp Strang’s Employment Law practice, says several legal cases in recent months have dealt with social media in the workplace, however the definition of acceptable conduct is still blurred. She offers five tips to avoid a law suit over social media use by employees.

Aussies might be social media savvy in their personal lives, but 60 percent of professionals surveyed don’t use social media to find employment.