Amplify marketing by leveraging social media: 10 tips
Planning and executing an effective online marketing strategy can be a big challenge for small businesses, but a little bit of expert advice can go a long way to getting you on the right track.
Planning and executing an effective online marketing strategy can be a big challenge for small businesses, but a little bit of expert advice can go a long way to getting you on the right track.
Lorna Brett
Author
April 12, 2012
April 12, 2012
So you’ve set up a business Twitter, Facebook or Google+ account, ready and raring to dive into the world of social media. But doubt begins clouding the optimism and you wonder how you’re supposed to know whether you’re doing it right? Follow these golden rules to get your social media use off to the right start.
Lorna Brett
Author
April 11, 2012
April 11, 2012
Hiring an outside consultant may seem like a good idea, but keeping the task in-house makes better business sense. Here are a few reasons why.
Entrepreneur.com
Author
April 10, 2012
April 10, 2012
Fairfax will launch its new social media platform, Connect Pink, in June in the hopes of connecting women in regional Australia. The question is, will users be willing to pay a nominal fee to join this new social network?
Michelle Frost
Author
April 6, 2012
April 6, 2012
A survey of local internet users has given employers reason for concern, with 30 percent reportedly checking Facebook five or more times a day. But a blanket social media ban might not be the right answer for every business.
Lorna Brett
Author
April 5, 2012
April 5, 2012
You can’t approach social media with a traditional media mindset, or you’ll never see a return on your investment in the medium. Here’s how social media users expect you to connect with them.
Anna Cairo
Author
April 3, 2012
April 3, 2012
With more than 800 million active Facebook users around the world, it’s little surprise every business is keen to tap into the social network’s ability to drive business. But how do you create a community and engage with them effectively? Here’s some tips from a Facebook insider.
Lorna Brett
Author
April 3, 2012
April 3, 2012
All Facebook Pages will make the switch to the new timeline layout today, so here’s what your business needs to do to prepare for the change.
Gina Baldassarre
Author
March 30, 2012
March 30, 2012
Twitter has taken the social media world by storm and if you haven’t considered it as an opportunity to build business yet, you may be missing out. Here’s a step-by-step guide to get you started.
Catriona Pollard
Author
March 30, 2012
March 30, 2012
Businesses that don’t make the most of their social media presence will see brand recognition and sales falter, as the online trend looks set to become the primary consumer watchdog.
Claire Hibbit
Author
March 29, 2012
March 29, 2012